Are you missing a very important sector of your market? You may be putting all of your resources into women’s skin care and missing the ever expanding male market, you may be overlooking a very powerful segment for potential new clients.

The men’s personal-care market currently measures at $2.1 billion and by 2012 that figure is expected to reach $2.8 billion according to Nielsen. While this is a global trend, the U.S. is rapidly emerging as one of the largest markets for men’s care.

Even if you don’t have a steady stream of male clientele, remember that women have a strong influence on a man’s skin care routine. The women in your aesthetic chair are also wives, girlfriends, sisters and moms, and you can bet they suggest skin care products to the men in their lives.

The great inventor Thomas Edison once said “genius is 1 percentinspiration and 99 percent perspiration.” While I do agree thatdiligence and intense focus is a key to success, I think inspirationplays a much greater role in the equation. Inspiration is what keepsyou going. It drives that thirst for knowledge, reignites passion andkeeps you sharp.

Since graduating aesthetic school years ago, I continually sought outopportunities to learn, hone my skills and reinvent my craft. Asaestheticians, I know many of us take on the role of inventor –constantly creating new ways to solve skin challenges. Education, ofcourse, is essential to this process. Whether through self-education,experimentation or training courses, constant learning will keep you atthe forefront in this industry.

As many of you know I recently returned from Scottsdale, Arizona from my Advanced Aesthetics Cosmeceutical Skin Peel Course, which I will write more on in a later post. During my trip I was reminded of a few things…

The first thing I was reminded of was how much the weather can affect your skin and how important it is to have a dynamic skin care regimen.I went from the snow in Dallas to Arizona’s dry, warm and sunny weather, which was followed by a few rainy, humid and chilly days. Talk about wreaking havoc on the skin. Luckily I had an arsenal of a few good skin care products with me – the weather was no match for my Daytime Defense, Calming Skin Gel and my Growth Factor Serum, which I am never without.