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Consumers have become more ingredient aware than ever before. They’re now more diligent about understanding what is in their serum and sun protection formulas, what’s being applied in the treatment room, and how foods impact the health of their skin. The trouble is, however, that same level of awareness tends not to carry over to products in their makeup bag. It’s easy to overlook the ingredient deck of cosmetics primarily because we’re not looking to them to affect change in the skin, we’re merely looking at how well it performs in terms of enhancing or downplaying certain facial features.

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